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Storyboard: Brands jump on to the election bandwagon

Written By Unknown on Minggu, 13 April 2014 | 23.56

Election fever has gripped the entire country! Several brands, corporate and media companies including Hindustan Unilever, Tata Tea, Google and of course, CNBC-TV18, which have launched campaigns to educate and inform the voter. Take a look.

Election fever has gripped the entire country! Several brands, corporate and media companies including Hindustan Unilever , Tata Tea, Google and of course, CNBC-TV18, which have launched campaigns to educate and inform the voter. Take a look.


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MG Parameswaran talks on 'For God's Sake'

FCB Ulka's MG Parameswaran spoke to Storyboard's editor, Anant Rangaswami on the business of culture and religion and why brands should tap into them.

FCB Ulka's MG Parameswaran in his latest book, 'For God's Sake', illustrates the role religion plays in marketing and consumption. He spoke to Storyboard's editor, Anant Rangaswami on the business of culture and religion and why brands should tap into them.


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Storyboard: What's Pratap Bose's next move?

After a six year stint, the COO of Omnicom owned DDB Mudra Group, Pratap Bose, has decided to put in his papers. Bose's exit comes after the current CEO and managing director, Madhukar Kamath, was given a four year extension. Animesh Das finds out what Bose plans to do next.

After a six year stint, the COO of Omnicom owned DDB Mudra Group, Pratap Bose, has decided to put in his papers. Bose's exit comes after the current CEO and managing director, Madhukar Kamath, was given a four year extension. Animesh Das finds out what Bose plans to do next.


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Watch: Muthoot Pappachan's first televised campaign

Established in 1887, the conglomerate is now looking to build a distinct identity and reinforce customer trust. The campaign has been conceptualised by TapRoot India.

Watch on Notice Board the Muthoot Pappachan's first televised corporate campaign. Established in 1887, the conglomerate is now looking to build a distinct identity and reinforce customer trust. The campaign has been conceptualised by TapRoot India.


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Checkout: If Renault Fluence worth your money

Renault is a strong brand now with much more of a presence in India. The company believes that the new Renault Fluence has what it takes to attract the Indian consumer.

Renault is a strong brand now with much more of a presence in India. The company believes that the new Renault Fluence has what it takes to attract the Indian consumer.


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Hindujas are wealthiest Asians in UK

Hinduja brothers have been ranked as Britain's richest Asians in 2014 with a total worth of 13.5 billion pounds, an increase of one billion pounds over the previous year.

At a gala Asian Business Awards 2014 function held at the Park Plaza Westminster Bridge Hotel here last night, the group also won the Asian Business of the Year award for its outstanding achievement.

G P Hinduja, Co-Chairman of the group and brother of Chairman S P Hinuja, received the award from the Chief Guest Michael Gove, MP, Britain's Secretary of State for Education, in the presence of India's High Commissioner Ranjan Mathai, who was the Guest of Honour.

Gove also released the Asian Rich List, declaring Hinduja group, a conglomerate with interests in banking, oil and manufacturing among many, as the richest in the UK for the second consecutive year.

Just behind the group is steel tycoon Lakshmi Mittal with a wealth of 12 billion pounds, one billion pounds more than the previous year.

Leading NRI industrialist Lord Swraj Paul and Angad Paul (Steel) have been listed as 10th richest with wealth amounting to 750 million pounds, whereas mining giant Anil Agrawal was ranked third (2.4 billion pounds) followed by Sri Prakash Lohia (Petrochemicals and textiles) (2 billion pounds).

India's Tata Ltd won the International Business Award. Tatas are the biggest industrial employers in the UK.

Also read:  Poorer by USD 2 billion, Mukesh still India's richest man

Dr Rami Ranger, MBE, Founder and Chairman of Sunmark ltd, winner of Queen's award for exports for fifth consecutive year, won the Business Personality Award while Veena Nangla of Brightsun Travel was declared as the Asian Business Woman of the year. Chakra restaurant in London received the Restaurant Award for 2014.

According to the Asian Rich List 101 published by EasternEye, one of the publications of the Asian Media & Marketing Group headed by Ramniklal Solanki CBE, there are nine Asians in the UK who can be called billionaires.

The estimated wealth of the 101 Asians in the list totals almost 52 billion pounds - up just over 6 billion pounds on 2013's total.

According to the Rich List, the year 2014 is going to be a big one for the Hindujas for it will mark the centenary of the group, which has its headquarters at New Zealand House in Haymarket, London and employs 75,000 people across 35 nations.

The Hinduja group has what Gopi Hinduja likes to call 10 'verticals' namely: health, energy, power generation, automotive, finance and banking; oil and gas; IT and BPO; media and cable; real estate; and trading.

In India, even with the slowdown in the economy, the Hinduja group, according to the Rich List, has investment plans worth one billion pounds.

"We are hoping that we have a stable government. If a stable government comes, from 2016 our economy will be booming like before," Gopi said, commenting on Lok Sabha election.

According to the List, at 83, Lord Swraj Paul could leave the running of his Caparo steel, automotive and engineering products empire in the capable hands of his children and grandchildren and spend the entire day playing golf, but this is not a proposition he regards with any enthusiasm.

"I have no doubt that Caparo is in very good hands. But my being here is a message to them also - I come here because my maximum enjoyment is here. You can enjoy your work as much as anything else," Lord Paul said.

Lord Paul said the British economy is improving, "without any question. Certainly, there's more confidence. (At Caparo) the order books are better. The economy is definitely better but this improvement is fragile."

He has reservations, though, about the banking and financial sectors.

"The banks are still not lending money - and people are afraid to borrow money because they don't know if all of a sudden the banks will say, 'We want the money back'. This is why 'we don't borrow more than what is absolutely necessary'." He feels Britain had created an unnecessarily negative climate with talk of cutting down on immigration and visas.

"There is a perception in India that Indians are not welcome as students or for work and people in India are fairly sensitive people," Lord Paul said. As far the atmosphere which has been created around immigration, "the sound of the bite is worse than the bite itself".

Nevertheless, as chancellor of the universities of both Wolvehampton and Westminster, he was concerned that "there has been a drop in the number of students coming from India." The upshot is that "Britain is losing out because Indian students are going to the US, to Australia and Singapore."

On doing business with India, Lord Paul said, "It is very difficult for small and medium businesses to work with India because the regulations are horrendous. It is very difficult for small and medium businesses to set up plants in India because there are far more obstructions than in most countries in the world."

In marked contrast, happily, "Britain is much more welcoming. That is why we are seeing more investments from India to Britain than from Britain to India."

Lord Paul does not think possible changes of government in India next month or in the UK next summer will greatly affect bilateral trade. At the moment, the Indian economy, in his opinion, "is not doing well. The main problem is that inflation is very high".

"Whoever gets elected has got to get hold of the corruption problem by the neck because without that I don't think the Indian economy can improve," he said.

Did he subscribe to the opinion held by some that Narendra Modi's prime ministership would be good for the Indian economy? Lord Paul would not be drawn on the politics but he said; "If you go by the Gujarat experiment I have no other choice but to agree. Gujarat is the plant where we have had no complaints, no unhappiness: the rest time will tell. But a change is good for any country."


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Watch: Motoring news tip of the week

Check out all the motoring news that happened over the week.

Check out all the motoring news that happened over the week.


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'Auto Selector' answers all your auto-related queries

Bertrand D'Souza answers all the viewers' queries on 'Auto Selector'.

Bertrand D'Souza answers all the viewers' queries on 'Auto Selector'.


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Summer leads to spike in Asthma symptoms

Seasons have a very powerful potency in our lives and the shift from one season to the other affect our daily lives, the foods we crave for, clothes we wear and also the diseases we have. Spring becomes challenging for people suffering from asthma. It was earlier believed that summer in India is a time of reprieve as tree and grass pollen count reduces along with decline in cold and flu viruses.

Cold water has been poured over this believe by medical advisors who say that asthma actually becomes worse in summer as heat accompanied by thunderstorms create ideal condition for outdoor molds. Thus summer, along with a host of other problems, brings tough days for asthmatic patients. In fact spending too many hours outdoors will increase the risk of an asthmatic attack for susceptible adults and children.

Summer heat waves also have the reputation for filling up emergency rooms of hospitals with asthmatic patients. Respiratory viral infections are also a trigger for asthma problems.

Why asthma worsens with climate change?

It is true that asthma symptoms can flare due to various reasons like second-hand smoking and exercise. But the climate change triggers include pollen, air pollution, temperature, humidity and viruses.

With the change of season, if one acquires a never-ending allergy, the person could possibly be allergic to the spores of molds or other fungi. The spores are spread in windy weather and inhaling the spores can cause severe allergies in asthmatic patients. With fungi growing everywhere, allergic reactions can occur throughout the year.

And therefore as the old saying goes, "life is in the breath" and the one who "half breathes half lives". Breathing problem definitely wreaks havoc in our lives but with effective treatment one can resolve this issue and lead a hassle free and productive life.

picture courtesy- The Telegraph

By: Skymetweather.com


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Maoist rebels kill 13 in Chhattisgarh blasts

The rebels have operated for decades across a wide swathe of central and eastern India, and grew in strength during recent times in areas where poor, tribal villagers came into conflict with mining companies seeking resources for industrialisation.

Suspected Maoist rebels set off two bombs in Chhattisgarh on Saturday, killing 13 people, most of them paramilitary soldiers and officials charged with holding elections in the region.

The attacks, half an hour apart, were the most serious since voting to elect a new central government began last week in a six-week process to allow security forces to move across the country.

The first explosion took place in a bus in Bijapur carrying election officials who were on their way back after completing the vote. Seven people were killed.

A second bomb hit an ambulance in the thickly forested Bastar region killing five members of the Central Reserve Police Force and their driver, said R.K.Vij, the head of anti-Maoist operations.

It was not clear why the soldiers were travelling in the ambulance, but in the past government officials are known to be have used such vehicles to avoid attacks by the Maoists.

The rebels have operated for decades across a wide swathe of central and eastern India, and grew in strength during recent times in areas where poor, tribal villagers came into conflict with mining companies seeking resources for industrialisation.

The Maoists seek the violent overthrow of the Indian state, accusing it initially of taking over land from poor peasants and now plundering the mineral wealth of states likes Chhattisgarh.


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