I am risk-averse banker: Tripathi, author, Shiva Trilogy

Amish Tripathi's decision to ditch his corporate career to take a shot of writing has given India its latest publishing poster boy. The author of the best-selling Shiva Trilogy is a man who managed to reinvent himself in his late 30s. Tripathi now gears up to woo the masses with his latest, the Oath of the Vayuputras. Shereen Bhan of CNBC-TV18 reports. 

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The one big risk that this banker did take of putting pen to paper has reaped rich dividends. According to Amish's Chennai-based publisher Westland, his debut novel the Shiva Trilogy has become the fastest-selling book series in the history of Indian publishing with 1.5 million copies being sold within a short period of three years. It grossed over Rs 40 crore in sales. While Amish is the toast of the publishing world today, his start was the typical struggling-writer story albeit minus the real struggle of having to worry about putting food on the table.

Tripathi says, "I do not come from a wealthy family, so I cannot afford to be irresponsible. I need to be responsible as far as my career decisions are concerned. I resigned only once I realised that my royalty cheque is probably enough for me to meet my responsibilities. So I am a risk-averse banker."
Initially, his books were rejected by every single publisher.

"I stopped counting at 20. We must have sent it to almost every single publisher in India. I was told that apparently publishing is a very factious industry. If you put 10 publishers in one room you will get 11 opinions, but on my book there was rare unanimity."

Every single person thought there is no way this book can sell, because their assumption was that it is a religious book, and the youth are not really interested in religion. Tripathi was told that he should write love stories or something like that because that is what will sell. But this is the story he was committed to.

Now, Westland is laughing all the way to the bank. It has just signed up Amish for a whopping Rs 5 crore for his next series. This is the highest advance paid to an Indian author by an Indian publishing house so far.

It is easy extending the brand when it is a success, so the trilogy is now being marketed across different platforms to make more money and give it a longer shelf life. Amish has roped in friend and adman Sangram Surve to promote the book using music.

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