MG Parameswaran talks on 'For God's Sake'

FCB Ulka's MG Parameswaran spoke to Storyboard's editor, Anant Rangaswami on the business of culture and religion and why brands should tap into them.

FCB Ulka's MG Parameswaran in his latest book, 'For God's Sake', illustrates the role religion plays in marketing and consumption. He spoke to Storyboard's editor, Anant Rangaswami on the business of culture and religion and why brands should tap into them.

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MG Parameswaran talks on 'For God's Sake'

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