According to MTV India's latest Youth Trends Study, India's millennials are re-inventing themselves. Storyboard's Animesh Das reports that youth speak a language that every marketer is keen to understand and interpret.
Marketing to the youth will always be in fashion, especially since more than 54 percent of India's population is under 24 years of age. But according to MTV India's latest Youth Trends Study, India's millennials are re-inventing themselves. Confident, curious, hardworking, and always connected, Storyboard's Animesh Das reports that youth speak a language that every marketer is keen to understand and interpret.
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