The case study for SP Jain Institute of Management and Research comes from Absolutdata, a pioneer in the analytics space in India. The challenge for the two teams is to help Absolutdata strengthen its marketing position in the changed global marketplace.
The case study for SP Jain Institute of Management and Research comes from Absolutdata, a pioneer in the analytics space in India. The challenge for the two teams is to help Absolutdata strengthen its marketing position in the changed global marketplace, help strategise on brand building activities to increase its recall value, and enable new age social media tools.
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LIME: Absolutdata's challenge for SP Jain Institute
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