If 1991 was about opening up the economy, the years that followed saw companies scrambling to catch the attention of India's new emerging consumer class.
As part of CNBC-TV18's 15th anniversary, let us rewind to 1999 and take a look at the big categories that emerged, how advertising has evolved and reflected changing society and how brands have tackled the digital frontier. Santosh Desai, CEO of Future Brands and expert analyst talks more about it on this special episode.
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Storyboard Special: 15 years of building brands
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