Here's an exclusive chat with FCB's Nigel Jones

Storyboard caught up with FCB's Global Chief Strategy Officer, Nigel Jones to understand how the explosion of digital, especially, social media has changed planning the growing importance of collaboration between creative and planning and why defining the brand purpose has become the need of the hour.

Storyboard caught up with FCB's Global Chief Strategy Officer, Nigel Jones to understand how the explosion of digital, especially, social media has changed planning the growing importance of collaboration between creative and planning and why defining the brand purpose has become the need of the hour.

Watch video for more.

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Here's an exclusive chat with FCB's Nigel Jones

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Here's an exclusive chat with FCB's Nigel Jones

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