Storyboard's top story today looks at the new global campaign of Etihad Airways that was launched this week. UAE's national carrier has a new tag line and a new brand ambassador in Oscar winning actor Nicole Kidman.
Storyboard's top story today looks at the new global campaign of Etihad Airways that was launched this week. UAE's national carrier has a new tag line and a new brand ambassador in Oscar winning actor Nicole Kidman. The aim is simple - the 11 year old airline is on an expansion spree and will add 9 new destinations this year. In an exclusive chat, Etihad's Chief Commercial Officer Peter Baumgartner tells us what the new brand positioning hopes to achieve and how this will play out in Etihad's new markets.
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